Research Portfolio: Secondary Research 3 - TV Advert Analysis

During my TV advert analysis, I actually had to produce quite a lot of secondary research throughout the task. This is where I had to research about BARB figures and TV listings as well as researching Ofcom and ASA/CAP to ensure what type of viewing this Nike World Cup 2014 TV advert would actually gain. This particular secondary research was in fact very successful. Even though it wasn't actually my TV advert I was analysing. It allowed me to think about the regulations and air time my TV advert should be producing. This was simply by looking at all of the rules and regulations within adverts from Ofcom and ASA/CAP as well as looking at the popular programme show times for my re-branded teenage audience with BARB and the TV listing figures. All allowing me to gain some successful quantitative secondary research. Which all then helped further during my next task that was the re-branding a Unilever product pitch. A task that had to ensure that your proposed TV advert would be successful as well as being suitable under the Ofcom and ASA/CAP regulations. Whilst promoting the right air time for the TV advert to the right target audience to the producers of the TV advert. This all caused the TV advert analysis to produce some significant secondary research findings for not only this task, but for up and coming tasks too.