Research Portfolio: Secondary Research 4 - Unilever Re-Branding Product Pitch

The Unilever re-branding pitch task used quite a lot of secondary research to allow myself to get to know the product a lot more as I presented it to the class as producers of the TV advert production as well as using secondary research to gain an understanding of the future of the product and who I want to re-brand it to. This is where I had to research into numerous key secondary factors, such as Unilever as a product, Pot Noodle prices, along with BARB figures and information about Pot Noodle, the product I was re-branding. In which all this secondary research was very successful and good examples of secondary research. This was due to the fact that I was able to present my re-branding TV advert concept in the form of a pitch with confidence knowing that my research was correct and reliable by the fact that the majority of the secondary research was found through their official websites that branded the Pot Noodle product, such as Unilever. However, I do believe that this TV advert secondary research was not as good as my TV advert analysis research. This was since that I could not really transfer much of the secondary research like I could with the TV advert analysis. This is all because the secondary research was all based of Pot Noodle and Unilever itself. A concept I couldn't integrate into my Surf TV advert, compared to the research of BARB figures and the BCAP regulation codes that could be transferred from the TV advert analysis all the way until the TV advert evaluation that finished the entire assignment altogether. Causing this research to only really be a good and successful example in terms of this particular task and not through a more transferable element of skill and knowledge.